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As a holiday let owner, you naturally want to get the best price for your property throughout the year.

In the Sykes Family of holiday cottage brands, we use a system called Income Maximisation to monitor market trends & adjust your rental price accordingly. Lakelovers Owners can also benefit from this.

Read on for further details about Income Maximisation and how it could benefit you.


What is Income Maximisation?

Income Maximisation involves us closely monitoring market trends & using responsive systems to adjust your rental price, according to customer demand. This in turn helps us to maximise your bookings levels & increase your income at every opportunity.

For example, in peak weeks such as school holidays when demand is high, your rental price may be increased to ensure you get paid an excellent price.

Likewise, where demand is lower, rental prices can be decreased to encourage bookings in off-peak weeks that may otherwise stay empty.


What are the different options?

Lakelovers Owners have three choices of different levels of Income Maximisation.

Super Income Maximisation

We can increase your agreed rental price without limit, or decrease it by up to 20% (no more than 10% in low season).

Full Income Maximisation

We can increase your rental price without limit, and decrease the price by up to 10%.

Partial Income Maximisation

This allows us to increase your rental price by up to 25% where demand allows, and we would contact you about any other pricing initiatives.

Fixed Income Maximisation

This allows you to keep your prices static, with no increases and no decreases.


Which option is best for me?

Which type of Income Maximisation you choose is entirely up to you. You may want to consider:

  • Owners can earn up to 44% more by choosing Super Income Max over Fixed Income Max
  • Owners can earn up to 11% more by choosing Full Income Max over Partial Income Max

We do also offer our owners the option to be on Fixed Pricing which is where the rental price is set by you. However, this option offers much less flexibility and makes it harder to keep up with market trends and customer demand.

Opting into Income Maximisation is a hassle-free way to ensure your property is advertised at the best price all year round. It also helps to fill up your calendar with bookings where there would normally be less demand, which is a great way to secure bookings in the quieter winter months.

When partnered with offering short breaks to guests, this way of pricing can offer our owners the chance to earn much more than their standard rental price.

Call us on 015394 88855 for a chat about how this system might work for you. Or request your free Owner Pack today.