If you’re just starting on your journey as a holiday let owner, there are so many things to consider...
Take a look below at all the ways in which we currently advertise our properties and how we can market your holiday cottage.
When you put your property live with Lakelovers, not only will it go on our website but it will also feature on the Sykes Cottages website. With the help of our sister company, our websites welcome over 36 million combined visitors every year, putting your property in front of a huge audience of holidaymakers searching for places to stay just like yours. Our expert teams are constantly improving website usability and work hard behind the scenes to ensure everything runs smoothly.
Across both the Lakelovers & Sykes Cottages social media platforms, we have over 440,000 engaged followers that interact with us on a daily basis. We post property photos and videos, competitions, polls, and share blog posts on Facebook and Instagram to reach a wide audience when marketing your holiday home.
Within the Sykes family, we send around 70 million emails to our growing CRM database. Our targeted and personalised emails, along with our clever tools that monitor customer behaviour, ensure your property is put in front of all the right people at the right time.
As well as marketing your holiday home on our own websites, we also work with over 500 partners to increase coverage for your property. We have relationships with over 500 of the biggest names in the travel industry, including AirBnb, Expedia & Booking.com. This allows us to reach an even wider market and offer your property to an international customer base.
Our PR team are always working hard to secure coverage for the whole Sykes family in some of the UK’s leading publications, both online and offline. Previously, we have featured in titles such as The Times, The Guardian and Lonely Planet, to name just a few.
Our marketing team at Lakelovers also attend trade shows all year round to engage with consumers and promote our brand. By increasing our brand awareness and being able to talk to consumers directly, this will increase the company’s visibility, and therefore markets your property.
Online, we bid on approximately 500,000 keywords and search terms to ensure our websites rank highly within search engines such as Google and Bing. Our blog pages are regularly updated with relevant and interesting content and our SEO team keep these up-to-date, optimising all our web pages to ensure we are easily found through organic searching.
If you’re still unsure about letting, check out our top hints and tips to help you better understand the process. Or check out our guide on what guests are looking for when they visit your property to make sure you’re always fully-equipped!
Request your FREE Owner Pack today.
Talk to our friendly local experts who can guide you through the best place to buy your home. Discover how a local brand with a national reach can work for you.
With over 40 years of letting experience, we pride ourselves on delivering the bookings you deserve. Phone us on 015394 88855 or click here for more info.
*This blog has been adapted based on original content written by Alice Willis*