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If you’re just starting on your journey as a holiday let owner, let us guide you on the right path to becoming an owner with Lakelovers.


Read on for our hints and tips!

1.  Who’s my target audience?

When starting out with holiday letting, an important thing to consider is what audience you’d like to attract. Countryside cottages appeal to walkers and outdoor enthusiasts,  where village centre homes attract families, and lakeside apartments, or romantic and traditional Lakeland cottages,  are more likely to appeal to couples.

Don’t forget – all of those groups could also be dog owners! A very popular choice for our guests.

Consider your audience when buying, decorating and kitting out your holiday let.

Brantlea House Hot Tub and view


2. How will I drive my bookings?

If you want to get maximum bookings for your Lake District holiday let, let us help! Lakelovers are the local experts in holiday letting and have the national marketing support of Sykes Cottages behind us. We work with over 500 partner sites such as Airbnb, Expedia & to ensure your property is in front of all the right people, and our website allows bookings to be taken 24/7, 7 days a week, 365 a year.

3.  What type of decor should I choose?

The decor is the icing on the cake for a holiday let.  Your property even if small, should aim for quality and a little bit of the wow-factor. We often hear that guests want to stay in something different to their own home – but a place of excellent quality

You want to be able to keep it in top condition, allow for with heavy use and ideally top up your paintwork every year.  Good quality furniture is a good investment,  especially in pet-friendly homes where it’s likely to see more wear and tear. If you have unusual or luxurious decor, which appeals, we can potentially feature it on our social media channels or in a blog.

Hammerhole, Graythwaite estate (Ref. 914072)

4. How do I make the best of my garden or outdoor space?

Our guests love to be outside, whether its out for a walk or when they are back at your cottage, chilling out after a busy day.  The outdoor space is potentially another ‘room’ for them to enjoy.  Outdoor garden furniture, table, chairs and umbrella is a must, even if you have a small courtyard or patio.  Keep it spick and span, and perhaps provide some outdoor games, barbecue or even install a hot tub for the ultimate chillout zone.

The Old Water Mill, Longsleddale, near Kendal. (Ref. 1066269)

5. Shall I add a hot tub?

Many of our guests search for properties with Hot Tubs for the ultimate indulgence, and if you have one, you can almost guarantee your bookings will increase.  We work with credited suppliers and maintenance teams if you are interested in looking into this, and we can advise on the smooth running and safety precautions.

Hot Tub at Clocktower House, Allithwaite (1107643)

6. Shall I make it a Pet-Friendly cottage?

We’ve seen a huge increase in people wanting to holiday with their furry friends, and we’ve seen that pet-friendly properties can increase your income by around 11% and our research shows that over 64% of guests are looking for a pet-friendly place.   Join over 280 of our cottages who allow dogs or pets in obtaining healthy bookings all year round.

7. What about Short Breaks?

We really encourage our Owners to allow short breaks as an excellent way to increase your income,  as well as filling up any unwanted gaps in your calendar. At Lakelovers we offer: Winter, Off-season, Peak,  Christmas & New Year, Last minute.

When partnered with our Income Maximisation tool, short breaks are a great way to increase your earnings and get you on your way to a highly successful holiday let.  Ask us to explain.

8. What about the finishing touches?

We know from experience that finishing touches are always appreciated, and make your guests feel a little bit special.

Welcome Hampers:  We work with a number of local suppliers who can organise your welcome hampers. A particular favourite is A Day’s Walk – a family business who supply artisan, locally produced food and will deliver to your door. If you quote LLTEA you’ll also enjoy a free box of Farrer’s Refreshing Lakeland Tea Bags!

Low Sizergh Barn welcome hamper

Tea & Coffee:  a supply of tea and coffee for when your guests arrive is always appreciated, perhaps with a pint of milk in the fridge.

Basic cooking ingredients:  salt & pepper and basic cooking oil, and herbs in the cupboard for general use.

Umbrellas:  A nice touch is to leave a couple in the hallway area for guests to use (and ask to leave behind for other guests!)

Books & Maps:  A few local walks, books and visitor attraction information is always useful. However ensure your cleaning team tidy this away after each stay, as it can become untidy.

Throws and cushions: These are great for snuggling in and getting cosy. Perhaps some could be used for outdoor and garden too, but ask guests to keep them in the house in the rain.

How Keld, Keswick

9. How on earth will I manage it all?

We know it feels quite daunting to being with – but rest assured, when you let your property with Lakelovers,  you can be as hands-on or hands-off as you like. If you’d prefer us to look after your property for you, then you can opt into our fully managed service. Included in this service are things such as organising a dedicated cleaner for your property, carrying out maintenance work, and doing periodical inspections to check all is OK in your property.

Our Owner Portal will help: All our property owners will benefit from their own, personal online portal. Here you can access all the important details about your holiday let including your bookings, financial statements and feedback. You can also find useful tips on the portal about things such as health and safety guides and information on short breaks & income maximisation.

10. Who will look after me?

As a Lakelovers owner you can rest assured that our friendly team are always on hand to answer your queries as quickly as possible. You can reach us by phone & email, or visit our local offices located in Windermere & Keswick where we have teams of local staff who know the area inside out.  We’re also here to speak to your guests whenever they need us – our out of hours helpline ensures 24/7 support for emergencies, so you don’t have to worry about being disturbed.

11.  How about Farm Diversification?

If you’re looking to diversify your land then holiday letting could be the perfect answer. Convert your outbuildings, or erect new ones, and open up new opportunities to generate some extra income.  Take a look here at more benefits of farm diversification.

Glamping pod

12. I’ve a friend who is interested….

If you know a friend or family member who’s thinking of holiday letting, refer them to Lakelovers,  and if they bring their property on board with us, you’ll both get £250 cash! There’s no limit to how many people you can refer, so get spreading the word!

Do contact us for a conversation about how we can help increase your bookings.